Culture. Message. Experience.

Culture is the collective identity and worldview of a group.
Identity informs everything about us.
Everything we do or say is because of the identity we believe defines us. Your organization's culture is not your mission statement or what you say in your advertising message, your culture is what your team believes about the organization, that informs their actions.

So as an organization, church, small business, or non-profit, have you taken a close look at what your culture is? Have you invested in creating the culture you want?
Your culture should inform your actions within the organization and the message to those outside of it.

If the actions, message, and experience don’t truly match your culture then you lose trust. You may be getting attention, but attention without trust is irrelevant.

When people see that your culture is consistent with behavior, decisions, message, and experience, they will believe what you say. They will trust that you really are what you claim to be. This is how you begin to develop a tribe, not just customers.

Musings on a Tuesday...

Just a few simple thoughts:

If you avoid failure, you will never find success. If you’re frightened by what you can't explain, you will never change the world. 

A process will make you very good. 

The willingness to risk failure will make you a world changer.

Focus on the technique, rather than just on the recipe. The technique is really the most important part of any recipe. Whether you are talking about food, music, leadership, business or anything else. All the right ingredients and a perfect recipe are only as good as your technique to implement them well.

A difficult but necessary part of growth is to let go of patterns and paradigms when it becomes apparent that they no longer work. And most likely, never really did.

A rabbi friend once told me this story: 

Three blind men came upon an elephant one day. 

The first man came to the trunk and proclaimed, 

"Ahh I see this animal is long and slender and flexible with a snout that is wet"
The second man came to the tail and proclaimed, 

"Nonsense obviously this animal is thin and wispy with coarse bristles at the end!"
The third blind man came to one of the feet, and proclaimed, 

"you are both wrong this animal is round and rigid like a tree!"
And all three blind men argued and argued becoming more convinced 

That their piece of the puzzle was the whole picture, 

instead of realizing that they had come upon the same creature 

but from different perspectives.